Garment export-manufacturing unit, had an idea - to use the excess fabric to make quality cotton shirts. The shirts were put on sale and sold almost immediately. This is at a time when cotton clothing was not even considered fashionable. This prompted them to open their first store with just a few garments on display. The response was tremendous. And Cottonworld was born. Cottonworld became the first store in India dedicated to natural clothing. Set up in a leafy lane in Colaba, Mumbai, the brand is frequented by loyalists since its inception. The brand has now grownand spread its branches throughout the country.