About the Brand
Make Today Sweeter Than Yesterday.
The world’s most famous bakery begins in 1996 on a quaint, cobblestone corner in the West Village where Magnolia Bakery opened its doors for the first time. The sweet smell of cakes and cookies and pies and pudding tumbled out, wafting down the streets, beckoning all in.Our red velvet cupcakes became iconic and people lined up around the block for our banana pudding. There was even talk of New York pretzel guys becoming cupcake guys. Magnolia Bakery was a destination for locals and tourists alike.