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CHIEF EXECUTIVE OFFICER – Retail, Prestige Group (Forum Malls)

V. Muhammed Ali

Spearheading the Retail Wing of the Prestige Group, V. Muhammad Ali, has been with the Group since the inception of its vertical of commercial retail.

As the Chief Executive Officer leading Prestige Retail Ventures Pvt Ltd, he was pivotal in launching the very first organized and functional mall of the country in 2004 – The Forum Koramangala – a mall that went on to redefine the shopping experience – with a state-of-the-art 9-screen multiplex, the best of fashion brands and anchors, a 12-kitchen and 700-seater food court and so on.

His experience and expertise predominantly span over Shopping Centre Development, Leasing, Mall Operations and Mall Management. Ali has also been instrumental in leasing and opening all the 8 operational shopping centres in the Forum portfolio, with 6 new similar mixed-use developments underway.

He has leased more than 4.5 million sq ft of GLA with 2500+ stores in 15 years.

He has also been an active member of the Retailers Association of India and has played a key role in shaping the landscape of the Indian retail industry.

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